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The Catalyst

A collection of 5 issues

Week 6: Highlight a Gap

🔖This Week’s Lesson: Review the third tactic for reducing Reaction: Highlight a Gap (pages 38—43 in The Catalyst by Jonah Berger) About five years ago, I got some feedback from my manager that I outright disagreed with. He told me that I was too clear in my writing.

Week 4: Asking Questions to Reduce Reactance

🔖This Week's Lesson: Review the second tactic for reducing Reactance: Ask, Don't Tell (pages 33-38 in The Catalyst by Jonah Berger) Bonus Resource: Law 6 in The Diary of a CEO: The 33 Laws of Business and Life by Steven Bartlett Often, when people come to

Week 3: Provide a Menu to Reduce Reactance

🔖This Week’s Lesson: Review the first tactic for reducing Reaction: Provide a Menu (pages 30-33 in The Catalyst by Jonah Berger) In a class I was taking a few years ago, one of the instructors made an off-hand comment that, instead of coming to the table with a solution

Week 2: Reactance

🔖This week’s plan: Read the intro section to Reactance chapter (pages 15-30) in The Catalyst: How to Change Anyone’s Mind by Jonah Berger. My son turned 18 in 2023 so I can confidently say I’ve almost survived the teen years 🎉 As my son entered adolescence, I braced

Week 1: Becoming a Catalyst